The Biggest Shirt Sponsorship Deals of All Time
This is a sponsored post by Betfair who created this really interesting infogaphic.
When Paris Saint-Germain broke the transfer world record to sign Brazilian forward Neymar from Barcelona for around £200 million, it served to highlight the vast amounts of money in modern football. Transfer fees in general have increased significantly and you wouldn’t bet on football transfer fees reducing any time soon so clubs need to find a way of financing these deals whilst also adhering to the financial fair play rules and that’s where sponsorship deals come in.
Sponsorships come in all different forms, they will all have main shirt sponsors and kit manufacturing deals, but some clubs have changed the name of the stadium as part of a sponsorship deal and as from the 2017/18 season, Premier League clubs will be allowed to feature a sponsorship on one of the sleeves on the club shirt. All of these different sponsorship deals are key to running a club and making it a financially responsible business.
Betfair’s infographic takes a look at some of the most lucrative sponsorship deals from around Europe and the new sleeves sponsorships in the Premier League. We also compare the sponsorship deals with clubs’ transfer records to see how valuable these deals are in helping clubs sign new players.